A family of businesses
Finance, technology, people, production, events and fashion. Each business runs on its own; together they carry one name.
01 · The house
Every business here stands on its own and answers for its own work.
What they share is a standard, and a standard doesn’t bend to the size of a deal.
02 · Our companies
SP & SP Services is the parent company; White and Black Entertainment and Parasvi Events sit under it, with Sammara alongside.
Parent company
Finance · Technology · People
Dream · Plan · Achieve
The parent company of the group: loan facilitation through partner banks and NBFCs, business partnerships, websites, apps and every kind of IT work, manpower, and events with artist booking.
What it does
Film · Music · Live
From first draft to final cut.
A production house for film, music and digital content, and home of the music imprint White and Black Music.
What it does
Events
Exclusive Events. Priceless Memories.
The team handles the whole arc of an event: venue selection, client and supplier coordination, logistics, budgets, risk planning and post-event reporting.
What it does
Enquiries through the group
Fashion
Made for real women. Designed for real life.
A women’s fashion label with its own online store, open since February 2026.
What it does
03 · What we do
Eight capabilities, each delivered by the company built for it. Pick a row to go straight to the right door.
Part I · Finance, technology and people
Business loans, working capital, loan against property, project and trade finance, arranged through partner banks and NBFCs, which alone sanction and disburse.
Delivered by SP & SP Services
When SP & SP Services believes in a business or an idea that needs outside capital, it can come in as a partner with its own money, subject to due diligence. It does not accept deposits or investments from the public.
Delivered by SP & SP Services
Website and app development, custom software, e-commerce, cloud and hosting, networking, data security and IT support.
Delivered by SP & SP Services
Skilled, semi-skilled and support staff for offices, sites, events and projects, on contract or per project.
Delivered by SP & SP Services
Part II · Production, events and artists
Films, music videos, branded and digital content, from development through to release.
Delivered by White and Black Entertainment
Launches, concerts, corporate and private events in Mumbai, Delhi and Gurugram, managed and produced end to end.
Delivered by Parasvi Events and White and Black Entertainment
Bringing artists and performers to events, launches and brand campaigns.
Delivered by White and Black Entertainment and SP & SP Services
Part III · Fashion
Clothing made for real women and designed for real life.
Delivered by Sammara
ATHRU official video: 5,525,010 views as of October 2026. Watch on YouTube (opens in a new tab)
05 · Featured work
Music video · 2025 Punjabi romantic thriller
Presented by Doss Music in association with White and Black Entertainment, ATHRU was the production house’s first title. It launched in Mumbai in November 2025 and passed five million YouTube views on 16 November.
06 · The founder
“Real growth happens in silence, long before it’s noticed.”
The house began in 2020 with one company, White and Black Entertainment. Today there are four, working across finance and technology, production, events and fashion.
People ask what ties them together. It isn’t a logo on a letterhead. It is the way we work: we plan before we promise, and once we have promised, we deliver.
Most of that work happens out of sight. That suits us. If you are building something that deserves the same care, I would like to hear about it.
Snehaashish Pathakk
Founder, SP Group of Companies
07 · Journey
Four milestone years, from 2020 to 2026.
4 July 2020
White and Black Entertainment is incorporated, with Snehaashish Pathakk a director from day one. The house begins here.
12 September 2021
Snehaashish Pathakk joins Parasvi Events, and later leads it as Managing Director.
November 2025
ATHRU, from Doss Music in association with White and Black Entertainment, launches in Mumbai and passes five million YouTube views on 16 November, in under two weeks.
6 January 2026
SP AND SP SERVICE LLP, the company behind SP & SP Services, is incorporated as the group’s parent services company.
13 February 2026
White and Black Music releases Shiva Phonk, in Mahashivratri week.
February 2026
Sammara’s online store opens.
08 · How we work
We think it through first, so what we commit to is what we deliver.
Once we’ve said yes, the size of the deal doesn’t change what we do.
We’d rather earn trust quietly than make noise about it.
Judge us by what we deliver, not by what we say about it.
09 · Contact
One form reaches every company in the group. Tell us which one you need, or choose “Something else” and we’ll find the right home for it.
[email protected]
